ENAGIC IS SIMPLY THE BEST!
Just as Kangen™ water represents the best water available, Enagic simply represents the best, by all means, in and around this highly respected industry.
In 2002, Enagic was awarded an honorable endorsement from the Japanese Association of Preventive Medicine for Adult Disease. This is considered such a special feat, considering this non-profit and independent doctors association,
which is also the biggest and the most respected of its kind in Japan, is known for its long and thorough selection process and the fact that they issue such endorsements for only one product (or product line) to the very best in any given category.
In this particular case, Enagic represents not only the best in the Kangen™ water industry but in the whole water industry. As a matter of fact, they practically created the water category with this organization as they were the first one ever to be selected from the water industry.
While Enagic has grown into the industry leader over the course of its 17 years in the business, they spent their first 10 years only working with doctors and hospitals to co-develop and market professional grade machines, unlike most of the competitors in this industry now. During this 10 year period, they inevitably established their quality-driven culture and they started manufacturing smaller home units only after the doctors and their discharged patients started asking for such machines so they can continue their home treatments, despite the fact that there were already a handful of similar home units, known as Ionized Alkaline Water Generators, on the market. The problem was none of these home units were a Kangen™ water grade, and that's what they really wanted in their homes to continue their healing.
Producing Kangen™ water was not always such an easy task. Around 20 years ago, producing a water of this quality required giant tanks of water with incredibly large metal plates for electrolysis. Producing Kangen water in the past was a long and strenuous task. Back then, a small household unit was unheard of.
From the business perspective, the sale of these new units meant a whole new, business opportunity for Enagic with incredible potential. At the same time, it also presented two major issues they had to resolve -- quality and cost. It was a question of whether or not they should compromise on the quality in order to meet the price point that end users would be willing to pay.
In the end, they managed to come up with both technological and business solutions to their satisfaction. In 1997, they introduced their first home unit LeveLuk DX, a true Kangen™ water generator, which instantly became the benchmark of the industry. Even more remarkably, they managed to keep the price at $3500, a median price for a generic ionized alkaline water unit back then.
To top it all off, they packaged it with industry-best automatic self-cleaning system, also accompanied by an unheard-of 5 year full product warranty and a comprehensive maintenance program along the way.
As unconventional as these all sound, they decided to completely bypass the traditional distribution system by selling directly to consumers; heavily relying on referrals from existing customers. At the same time, they also started opening multi-functional satellite offices in each of major cities in Japan, where customers could drop by to learn about the water and the products.
The truth of the matter is they needed to do so, in order to provide such a professional grade unit at a mere consumer price point. Essentially, they instead focused on over-satisfying the customers so they cannot help but telling other people about their acquisition and its unbelievable health benefits.
Apparently, it paid off.
Today, Enagic dominates the industry in quality, number of units sold and market share. But most importantly, they now have over 300,000 families (as of 2004) enjoying the health benefits of using Enagic units.
Enagic remains a privately owned company with estimated annual sales of over $230 million (as of 2003). They are considering going public within a few years in order to spread this wonderful water technology world wide.
Enagic currently has offices (which also function as showrooms and customer support desks) in the following U.S. cities: Los Angeles, Honolulu, New York, Chicago, and more on the way.
AWARD WINNING WATER
Kangen™ water is the ONLY water product or technology that has been officially approved for its health merits by the Japanese Ministry of Health and Welfare, which is equivalent to the FDA in the U.S.
Enagic, the company that makes our Kangen™ water machines, is the ONLY company in the whole water industry whose products are endorsed by the Japanese Association of Preventative Medicine for Adult Disease as being the best and most reliable in its field. This non-profit doctors association endorses a variety of products and technologies that can help treat and possibly cure lifestyle-related diseases, such as Osteoporosis, Diabetes, Cancer, High Cholesterol, Hypertension, etc., but is also known for its long and thorough selection process under the policy of "1 product, 1 industry".
Together, it makes Enagic the ONLY company that is endorsed by both the Japanese government and the most respected doctors association in its field.
KANGEN WATER: The Highest Grade of Alkaline Ionized Water
Kangen™ water has the strongest antioxidant power of any alkaline ionized water. The Oxidation Reduction Potential (ORP) of Kangen™ water can reach up to -500mV, where most average ionized water reaches only around -150mV.
The difference is significant. As a matter of fact, regular Alkaline Ionized Water units are classified as "home health appliance", while Kangen™ Water units are in the "medical device" classification by the Ministry of Health and Welfare in Japan, which is equivalent to the FDA in the U.S.
Currently, out of 44 companies manufacturing ionized water generators, Only 6 of them make units certified as Kangen™ Water grade.
Enagic not only manufactures ONLY certified Kangen™ Water units, but also its quality is highly considered the best of the best in the industry.
The word "Kangen™" scientifically means "reducing" or "deoxidizing" in Japanese, but it also has more general meanings, such as "renewal" or "restoring". Drinking Kangen™ Water can help "renew" your health and "restore" balance back to your life.
HISTORY OF ENAGIC
June 1974
Sony’s specialty trading operation, the precursor of Enagic, began operations.
March 1988
Company became Kangen water specialist with philosophy of “True Health.”
January 2000
Enagic began sales of core product “LeveLuk DX.”
October 2001
Merged with Toyo Aitex. The company specializes in electrolysis water generating technology.
August 2002
The Enagic Service Division was established especially for the service and maintenance.
January 2003
Designated “Global Year One.” International operations were initiated and Enagic USA, Inc. was born.
April 2003
Cartridge and promotional goods supplier Enagic Supply Center was established.
June 2003
Product line-up was expanded to include the “LeveLuk Super 501″ and the “Anespa” bathwaterystem. Los Angeles Branch Office was opened.
September 2003
Enagic Taiwan was established.
October 2003
Taipei Branch Office was opened.
November 2003
Yanbaru Natural Materials Factory opened in Okinawa
June 2004
New York Branch Office was opened.
Enagic celebrated 30th year anniversary.
Began sales of Kangen Ukon Sigma.
September 2004
Began sales of LeveLuk SD501
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